AIMS
The general aim of the Programme is to enhance the cultural area shared by Europeans, which is based on a common cultural heritage, through the development of cooperation activities among cultural operators from countries taking part in the Programme, with a view to encouraging the emergence of European citizenship.

The Programme is aimed at three specific objectives:

• promotion of the trans-national mobility of people working in the cultural sector;
• support for the trans-national circulation of cultural and artistic works and products;
• promotion of inter-cultural dialogue.

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GENERAL AIMS
Having its reached its twentieth anniversary, Media is the EU financing programme in support of the European audiovisual industry. The MEDIA 2007 programme (2007-2013) is the fourth multi-annual programme under this heading. Its overarching objectives are:

• To preserve and enhance European cultural and linguistic diversity and its cinematographic and audiovisual heritage, guarantee its accessibility to the public and promote intercultural dialogue;
• To increase the circulation and viewership of European audiovisual works inside and outside the European Union, including through greater cooperation between players;
• To strengthen the competitiveness of the European audiovisual sector in the framework of an open and competitive European market favorable to employment, including by promoting links between audiovisual professionals.

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